Symphony in the City
Working with Edmonton Symphony Orchestra, Symphony in the City concert is the biggest gathering in the city centre square in Edmonton's history.
This very successful event was developed under the theme of "Happiness". The visual closely incorporated "music/sound", "financial growth", "conduct" and "happy".
It also bridges the partnership between Edmonton Symphony Orchestra and ATB Financial.
Almost 12,000 people attended
Over 90,000 human hours of happiness
Over 300,000 impressions on social media
Over 900 people filled out "What happiness is..." on the light trees
9000 logoed glow sticks and bracelets
Great shout outs on other media